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The Travel Agent Forum is the only event to cater exclusively to the ever-growing independent travel agent community, and is also the most-attended travel agent event in North America, outside of individual consortia events.
Our events draw up to 1,500 independent travel agents from across the U.S. and will house a global representation of more than 300 domestic and international travel suppliers offering commissionable products/services, destinations, products/services and other key resources for the independent travel agent.
Beyond the tradeshow floor, each Forum offers extensive training opportunities featuring more than thirty diverse educational sessions from “how to’s” of running an efficient and profitable travel agency; social media topics; sales and marketing for the independent based travel agent; specialized markets and destination and product training.
Travel Show Marketing Group (TravelSMG) is an independent event and tradeshow organizer exclusively serving the North American leisure travel agent community. TravelSMG produces two of the largest travel agent tradeshows in North America (including both the Spring and Fall editions of the Travel Agent Forum), and has a separate division called Specialty Travel Forum, offering smaller exclusive programs designed to provide both niche and destination training (including the Romance Travel Forum & The Family Travel Advisor Forum). The organization works with a number of associations and marketing partners, which contributes to the overall marketing reach of well over 40,000 travel agent professionals. TravelSMG also produces Travel Agent Spotlight, a newsletter which is distributed twice monthly to over 5,000 independent travel agent professionals.